ROK Stars PLC, the consumer products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced a partnership with Mexican drinks and hospitality industry veteran and CANIRAC President Hugo Vela.
CANIRAC is Mexico’s National Association of Restaurants and Food Industry.
Hugo Vela will take on the role of consultant for ROKiT Drinks in Mexico where he will oversee the introduction of ROKiT Drink’s current portfolio of drinks along with the development of new drinks products.
“We are delighted that Hugo has agreed to join forces with us as he brings a wealth of experience, expertise and knowledge of the drinks business as well as his extensive understanding of the hospitality, restaurant and hotel industries in Mexico.” Said Jonathan Kendrick, Chairman of ROK Stars. “Hugo will be vital in helping us develop our drinks business in Mexico as well as helping add new products to our portfolio for international deployment.”
For more information: www.rokstars.com